A man standing in a shadowed recess of a modern building with concrete walls and wooden flooring, near a curved staircase with metal railings.

Background

Senior designer and creative leader with over ten years across home, lifestyle and apparel. Currently Design Manager at Piglet in Bed, where I built the design function from the ground up, hired and developed the team, and won a Living Etc Style Award for Best Bed Linen Design. Earlier, four years leading homeware and Designer at Debenhams collaborations including Matthew Williamson and Abigail Ahern, plus freelance work for Amara, MADE.COM and The Fine Bedding Company. Co-founder of HER Studio London, grown to six designers and over 200 international clients within its first year. BA Hons First Class, Ravensbourne.

Interior view of an art gallery with large abstract painting on white wall, windows showing trees outside, and a man standing near the center of the room.

Craft

Design, for me, starts with making. I hand-paint in watercolour and gouache, work in mixed media, and have spent years learning processes at source. I've studied Shibori dyeing in Kyoto. I've visited woodblock printing villages in India and learned the methods firsthand. Right now I'm teaching myself patchwork quilting at home — exploring how traditional techniques can be reread through a contemporary lens. These aren't hobbies that sit separately from the work. They're where a lot of the thinking happens, and it shows up in the pattern.

A man taking a mirror selfie in a bedroom, wearing a dark jacket, black pants, yellow shoes, glasses, and carrying a brown shoulders bag. The room has a bed with white sheets, a bedside table with papers and glasses, and wooden flooring.

How I work

I'm as comfortable in a strategy meeting as in a studio, and I don't think you can do this job well without being both. I use sales data and bestseller analysis to inform design decisions. I manage budgets, present to founders, run factory trips and build teams. I also still design — because staying close to the making keeps the strategy honest. The work I'm proudest of tends to start with a clear brief, get properly messy in the middle, and come out the other side as something that holds together as a collection and lands with the customer.

A man taking a selfie in a mirror inside a library or bookstore. The mirror has a floral decorated border, and the surroundings include bookshelves and wooden furniture.

What I care about

I care about things that belong in a home. Not trend-chasing for its own sake, not design that fills a gap in a spreadsheet. The home is personal — it's where people actually live — and what goes into it should carry a bit of that weight. The brands I find most interesting are the ones with genuine craft credentials and a point of view they're not willing to trade away for scale. That's the work I find meaningful, and where I tend to do my best.

Lets work together